PicScout Takes its Leading Position Further and Expands its Copyright Monitoring Coverage to a New Continent - Australia

San Francisco, CA, August 20, 2007 - PicScout, the leading provider of tracking and monitoring solutions to the digital content industry, announced today its service expansion to Australia to meet increasing customer demand. After years of servicing the North American and European markets, Australia is the natural evolution, with its strong copyright environment and market size.

PicScout’s Image Tracker ™ is the market standard for monitoring visual assets. As such, it tracks millions of proprietary visual files of the world’s most popular visual content providers in the USA, Canada, UK, Ireland, Germany, France, Spain, Austria, Switzerland and Israel. Due to the exponential growth in Internet and media usage worldwide, Image Tracker™ is in high demand among PicScout's existing customers who require more coverage - and now among new customers in Australia.

"During this very exciting time of rapidly expanding online media environment, we are proud to continue supporting our customers, the content owners, and increase their content licensing revenues in additional countries", says Eyal Gura , PicScout CEO.

About PicScout
With offices in San Francisco, CA and Herzelia, Israel, PicScout ( www.picscout.com) is the leading technology-enabled services provider to the digital content industry. PicScout offers solutions, for visual assets owners and users, to better control and distribute their proprietary visual files across all media. These solutions are based on proprietary image and video recognition technology, advanced Internet crawling capabilities and a robust system that compares millions of files 24X7. The company's Image Tracker™ is the industry standard for visual assets tracking, serving millions of visual files of the world's most prestigious content owners.