Digital Image Recognition Revolutionizes Designers’ Access to Images

PicScout Introduces ImageExchange to HOW Conference, Accelerating Image Discovery and Use for Creative Professionals

Silicon Valley, CA, and Denver, CO – June 4, 2010 – Designers today face two critical issues: how to license and use digital images. Amy Love, PicScout VP of Marketing and Business Development, and world leader in presentation design, Nancy Duarte will take the stage at HOW Conference to address the issues and the solution. PicScout will unveil ImageExchange™, the free tool which introduces HOW Conference audiences to a new way to work with images, transforming every image encounter, whether on Google, Yahoo or any site, into an opportunity to license and use images in a single click.

“Though the Internet is a visual wealth of images, ironically the biggest consumers of images – designers – are inhibited from using the images they find through online search engines and general websites. Since online image ownership is not clear, and licensing can be difficult or impossible, using these images poses a serious liability for designers and their clients,” said Nancy Duarte, CEO and Principal of Duarte Design. “Very simply, ImageExchange solves the problem and frees designers to use the images they see online, giving them the time they need to do what they do best: design.”

“Listening to Nancy Duarte and many other designers has convinced PicScout that creative professionals seek image discovery and licensing tools that leverage the power of the Web." said Amy Love, PicScout VP of Marketing and Business Development. “Creating powerful designs and presentations requires a wide range of images; the Internet can and should offer designers both inspiration and easy selection. With PicScout and its content partners, designers source Web images dramatically faster and more efficiently.”

Designers already using ImageExchange are enthusiastic. “Absolutely delighted with the PicScout ImageExchange, fantastic for the publishing world and in particular for designers, artists and researchers,” said Sunita Sharma-Gibson, Picture Editor, Haymarket Magazines.

ImageExchange is available for Firefox 3.0 or later and installing the ImageExchange tool exposes tens of millions of every type of image–Rights Managed, Royalty Free, Microstock, and User Generated Content. Users see an “i” icon to immediately identify available images wherever they appear.

PicScout ImageExchange is featured at the three HOW sponsored events, HOW Conference, InHOWse, and Creative Free Lancer. Amy Love and Nancy Duarte will present on Monday, June 7 at 3:45 pm in the session, PicScout: Inspire with Images - New Ways to Present, Find and License Them. All attendees are invited to visit PicScout in booth #313.

About PicScout
Founded in 2002, PicScout™ is the information company commanding the world's largest index of fingerprinted and owner identified images, protecting and promoting images for use across digital platforms and devices through the company’s proprietary and highly scalable image recognition fingerprinting technology. The PicScout suite of products leverage the company’s ImageIRC™ platform, which includes ImageTracker™ and ImageExchange™ products, the ImageQualification™ service, and an open API for developers to create products and services to meet the demands of clients engaged in digital image use.

A financially independent, privately held company, PicScout has offices in the Silicon Valley and Herzliya, Israel. PicScout is a member of PACA www.pacaoffice.org, CEPIC www.cepic.org, and BAPLA www.bapla.org.uk

About Nancy Duarte and Duarte Design
Nancy Duarte is CEO of Duarte Design. Duarte is the preeminent presentation company in the world. They create media experiences that transform audiences through best-in-class communication strategies, keynote presentations, product launches, on-demand presentations, and VisualStory™ messaging systems. Their clients include innovative Fortune 1000 companies in diverse industries, such as Adobe, Al Gore, Cisco, Citrix, Disney, EMC, GE, Genentech, Google, Hewlett-Packard, Intel, Logitech, McAfee, Scripps Networks, TED and Wells Fargo.

Press contact: Suzanne Matick For PicScout 831-479-1888 This e-mail address is being protected from spambots. You need JavaScript enabled to view it