PicScout Expands Legal Partner Program with Mishcon de Reya
ImageTracker™ Photographers and Stock Agencies Benefit from Legal Services Excellence
Silicon Valley, CA, and Herzliya, Israel – May 13, 2010 - PicScout™, an information company commanding the world's largest index of fingerprinted and owner identified images to protect and promote images for use in digital platforms and devices, announces expansion of its Legal Partner program with the addition of Mishcon de Reya of London, UK. PicScout is expanding Legal Partner services to its stock agency and photographer clients as part of an ongoing commitment to ensure that Every Image Gets Its Credit. PicScout’s ImageTracker™ product, one of the company’s many products using the company’s ImageIRC™, provides clients with usage information which clients use to ensure rights managed images are properly licensed.
“While meeting with Mishcon in London, it struck me immediately that their approach called TULIP (turn loss into profit) is directly aligned with PicScout’s vision to assure that Every Image Gets Its Credit,” said PicScout CEO Offir Gutelzon. “Capitalizing on Mishcon’s efficient process for handling non-legitimate commercial uses of images, our clients will be well served as they seek revenue recovery duly owed to them for the use of the images they represent.”
“We are delighted to be part of PicScout's Legal Partner Programme. When Offir demonstrated PicScout's ImageTracker software we were simply amazed at the speed and quality of the information it gathered. Mishcon has long had a reputation for taking a principled stand; treating intellectual property infringement like any other form of theft. We have always sought to ensure that rights owners are fairly compensated for their losses,” said Adam Morallee, Partner, Mishcon de Reya. “Over the past 3 years we have recovered hundreds of millions of pounds for our clients who include businesses in the fashion, pharmaceutical and IT industries, as well as artists and authors. Indeed Mishcon de Reya New York LLP is currently seeking recompense for photographic images on behalf of a number of image rights holders."
In parallel to ImageTracker, PicScout provides a free tool, ImageExchange™, for picture buyers whereby they can immediately know if an image is licensable and in one-click connect to the licensor. PicScout will be demonstrating this free productivity tool May 18-20 in London as the company meets with members of the Association of Online Publishers and with participants of the BAPLA (British Association of Picture Libraries and Agencies) Picture Buyers’ Fair May 19 -20, being held at Barbican Centre, Exhibition Hall 1
About Mishcon de Reya
Founded in 1937 Mishcon de Reya is a law firm offering a wide range of legal services to companies and individuals. We are committed to achieving our clients’ objectives in the most practical and cost effective way and always provide our clients with a clear return on their investment. Our clients are dynamic and sophisticated and we reflect that in our belief in challenging the conventional or accepted ways of working. We like to solve problems quickly. To achieve this consistently, we employ a diverse collection of talented people, from varied backgrounds with differing perspectives, who are capable of addressing issues in a collaborative, non-hierarchical environment. By looking at a problem from every angle, we can then apply our expertise confidently and decisively.
In every area of the law that we operate Mishcon de Reya prides itself in providing a best in class service to its clients. Specifically we offer the following services: dispute resolution, real estate, corporate, employment and private client.
An entrepreneurial spirit - where candour and involvement are key - characterises our ability to develop and execute the strategies required to achieve our clients’ goals in all these areas.
In January 2010 the Firm opened an office in New York. Headed by James J. McGuire, this bespoke litigation practice has a specific focus on white collar criminal and complex commercial litigation, including regulatory and international arbitration.
Mishcon de Reya has extensive international links and has established practices advising businesses and high net worth individuals based in several jurisdictions, including India, Russia, South Africa and Israel. The Firm is also a member of FLI and Legalink.
About PicScout
Founded in 2002, PicScout™ is an information company that commands the world's largest index of fingerprinted and owner identified images. The company enables clients to protect and promote image usage across digital platforms and devices, by using the company’s proprietary and highly scalable image recognition fingerprinting technology. The PicScout suite of products leverage the company’s ImageIRC™ platform, which includes ImageTracker™ and ImageExchange™ products, the ImageQualification™ service, and an open API for developers to create products and services to meet the demands of clients engaged in digital image use.
A financially independent, privately held company, PicScout has offices in the Silicon Valley and Hertzella, Israel. PicScout is a member of PACA www.pacaoffice.org, CEPIC www.cepic.org, and BAPLA www.bapla.org.uk
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