Establish control of your content — whether internally procured or
In today's digital world, it is vital that you protect your entity from exposure through inappropriate image usage by knowing the sources, licensing rights and responsibilities for your images. Every company, every website, and virtually every product and promotion uses imagery. When you combine this with the ever-increasing use of user-generated content (UGC) on websites today, company risk is at an all time high.
For companies using UGC, the advantage from a business perspective is clear - increased stickiness and engagement - yet often times UGC images put companies at risk for inappropriate use of copyrighted materials. Also, many corporations, associations, and general websites use internal image content that is of undetermined origin and unattributed ownership which presents its own usage risks.
For liability protection, risk mitigation as well as for best practices - businesses and organizations need to know licensing and copyright obligations associated with image content. This starts with image recognition and owner attribution which enables organizations to take legal and ethical responsibility for licensing and crediting images they are using. For any company, organization, or website in need of image validation, PicScout ImageQ™ offers the solution.
Validate Ownership, Assure Copyright Compliance, Recognize and Monetize User Generated Content
PicScout's ImageQ utilizes the ImageIRC™ which combines the most comprehensive image index with a highly scalable image recognition technology. This combination offers the most economical, scalable service to corporate and industry sites and custom platforms so that they can identify and manage user-generated and other image content of undetermined origin. New capabilities automate measurement and compliance functions, such as:
- Identify copyrighted content and associated licensing information
- Detect duplicated content
- Sort and present content for improved user experience ; tag content for precise, targeted advertising
- Facilitate sales of images or related content, products or service
Fast Integration and Turnkey Service
PicScout ImageQ interfaces seamlessly with existing content management systems and client applications. The solution comprises a software API library, PicScout ImageTracker™, and ImageIRC data and services.
Advanced Content Search and Owner Identification
Proprietary ImageTracker methodology identifies image content based on digital fingerprints derived from algorithmic-based characteristics of the content. The highly accurate approach is independent of metadata, watermarks or file hashes and not affected by alterations that may have occurred in applications of an image. PicScout has developed the most widely used and best approach for identifying image content anywhere and in any context on the Web. PicScout streamlines integration with any content library or managed systems through an efficient ImageIRC API.
World Leadership Image Index (Registry)
At the core of PicScout ImageIRC is the world's largest base of owner-identified registered images. ImageIRC expands daily with new content of registered images from photographers, stock agencies, image archives and UGC sources. These represent all license types, including rights managed, royalty free, and creative commons.
Customized Hosted Services
ImageIRC™ API library leverages PicScout's hosted image content and data services. PicScout maintains image fingerprints, related copyright ownership, licensing data and other customizable metadata which can be used to develop marketing and business applications. These data services enable websites or companies to validate content, manage compliance responsibilities, and monetize content.
Pending government regulation and image industry actions are clarifying responsibilities for both image owners and image users to eliminate cases of copyright infringement. Current legislative discussions point to a possible requirement where users will have to prove that "diligent search" efforts were undertaken prior to using images without licenses. ImageQ enables organizations to accomplish diligent search quickly, conveniently, yet thoroughly, while adhering to legal and ethical obligations and best practices in the digital economy.
PicScout works directly with any organization to assist in defining their goals in using ImageQ and optimizing image search and comparison to become compliant and automate ongoing copyright management.
If you would like more information about using ImageQ for your images, please complete our contact us form.